EXCL: Confidence on long term Red Bull FOS sponsor
Some fresh info on the situation
Chelsea’s front of shirt sponsorship situation is one that is ongoing, despite having a deal with IFS.ai that will at least see them through until the end of this season.
Chelsea have rebuffed claims that the deal with the AI software company will pay just £15m until the end of the season as part of a front-of-shirt sponsorship.
The club have put out, through journalists, that the front-of-shirt sponsorship deal is worth ‘significantly more than £15m’ for this season.
Either way, it’s not really being looked at as a long term front of shirt sponsorship deal and will soon turn into a separate partnership.
